| Obviously the price. But many people don’t
know about a postage rate that can reduce your single-piece catalog
mailing cost to just $1.81.
"Bound Printed Matter" refers to
a bulk rate used for books or single-piece mailings. Each piece
is rated according to USPS postage zones.
In order to qualify
for the Bound Printed Matter rate you must include the words "Bound
Printed Matter" on the mailing piece itself (you’ll find this on the
back cover of all Panda Safety Catalogs). You can also stamp the words "Bound
Printed Matter" on the envelope. Typically this is stamped
to the far left of the address or near the top of the envelope between
the return address and the stamp indicia.
The next step is mailing the catalog. Panda likes using Stamps.com.
This online postage/mailing program allows you to upload addresses
from your Outlook program, a comma-separated or tab-delimited
file. Stamps.com will correct any addresses in your file and
add the proper zip+4.
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You select the Bound Printed Matter as the type
of service you want and Stamps.com automatically applies the
correct zone rate for postage. You can then merge your postage
to an Avery Label type for printing. This is especially handy
when you are mailing several catalogs at one time. Stamps.com
can merge one label or hundreds, it’s up to
you. To find out more about Stamps.com visit them online at www.stamps.com The fee is just $4.95 per month.
One more tip. If you place your catalog in an envelope and
want to have a cover letter included, be sure you place the letter
INSIDE the front cover of the catalog. Bound Printed Matter applies
to a single-piece mailing, and a letter and a catalog are actually
two pieces.
The US Postal Service has many services available to help you
with mailings and promotions. Bound Printed Matter is just one
cost-effective service that few distributors are aware of. A
wonderful thing about this service is that delivery time is the
same as first class. So the next time you plan on sending your
catalog first class or even UPS, try Bound Printed Matter. It
will save you a bundle!
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| Logo and Ordering Information |
Bound Printed Matter |
Visit the USPS for information on postcard promotions and other
mail services at www.usps.com. Click on the box labeled "Grow
Your Business", and go to "Tips & Secrets" where
experts provide useful tools to help you with direct mail issues
and understanding the services the USPS offers.
Keep in mind that Panda can also mail your catalogs for you.
All we need is your mailing list. We take care of the rest.
For more information visit www.stamps.com or www.usps.com.
Information about
Bound Printed Matter
Bound Printed Matter Rate Chart |
The economy is recovering and experiencing strong growth,
yet millions of jobs that have been lost do not seem to be returning.
Job loss results in reduced need for safety equipment in the
workplace, so sales are flat. Many blame the outsourcing of jobs
overseas as the main reason for the jobless recovery. Yet this
may not be the case.
According to Forrester Research, Inc., of the nearly three
million jobs lost over the last three years, only 300,000 are
due to overseas outsourcing. The rest of these jobs were lost
to increased productivity, which has continued to grow at an
impressive annual rate of 3% to 31¼2% throughout the downturn and right into the recovery.
High productivity means doing more with fewer workers, and this
is being achieved through the increased use of robotics, and by
using information technology to increase efficiency and cut costs.
IT systems put in place in the booming 1990’s have finally
matured, and workers are now fully trained and up to speed
on the new technologies. The resulting increase in productivity
has led to the loss of jobs. In fact, according to Bruce Nussbaum
in
|
BusinessWeek, one percentage point of productivity growth
can eliminate up to 1.3 million jobs per year.
Yet there is good reason to remain positive. Rising productivity
generates wealth, leading to higher profits, lower inflation,
rising stocks and tremendous appreciation in housing values.
Consumer net worth is up 75% since 1995, to a whopping $45 trillion.
Increased consumer buying power leads to increased consumer demand.
The efficiencies of the recent rise in productivity are finally
becoming maximized, so as manufacturers ramp up to meet the increase
in consumer demand, they will have to create new jobs, along
with the demand for the safety equipment that goes with them.
Consumer wealth and low interest rates have resulted in sustained
growth in housing construction, where the need for safety products
is strong. Also, as baby boomers near retirement, expect a boom
in the home healthcare market.
America’s economy remains strong and continues to grow.
Growth inevitably spawns new jobs. As Nussbaum concludes, "Given
the chance, the economy will deliver the jobs and prosperity
that it has in the past." |
Jobs Will Return 
